Kelchen Consulting Blog

Subscribe via RSS
Visit Blog
By: Kelchen Consulting

Blog Authors

Emily Kelchen

Latest from Kelchen Consulting Blog

https-images-squarespace-cdn-com-content-v1-5c634e28f4755a53eb7dcb49-7a086f20-9998-4f0f-b817-6655f66a843f-stateofthejudiciary-pngformat1000w

SCOTUS usually makes headlines with its end of the year report (for 2024, Chief Justice Roberts focused on threats to judicial independence), and everyone’s still talking about President Trump saying “Thank you again. Thank you again. I won’t forget.” to Roberts following this year’s State of the Union address.
Meanwhile, your state court’s State of the Judiciary address or report is likely slipping by unnoticed. And ignoring it is a missed opportunity. These reports are more than just ceremonial…
Continue Reading The State of the Judiciary is… a Marketing Opportunity ?

Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the third year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to. “Successful attorneys have always relied on referrals to build and maintain their book of business. That is nothing new,” according to Emily Kelchen of Kelchen Consulting, past chair of the State Bar’s Communications Committee.“But there is a renewed focus on this sort of business…
Continue Reading The Top Legal Marketing Trend of 2025

I don’t have a trip back to New Jersey planned. But when I do go, I think I’m going to have to make a stop in New Brunswick. (And not for the whoring and the drinking.)A brick I bought to support the New Jersey State Bar Foundation and commemorate my term as Chair of the Young Lawyers Division (YLD) has now been installed on the patio of the Law Center! Participating in this fundraiser was a way for…
Continue Reading Look for My Brick at the New Jersey Law Center

Those of us who have seen the movie 2001: A Space Odyssey, or are at least familiar with its famous robot named HAL, have a healthy suspicion of artificial intelligence (AI). And our fears have been validated as we watched lawyers who relied on AI to draft legal documents get sanctioned by the courts and pilloried by the broader legal community.

But it’s nearly impossible to miss the buzz around AI and the way it is creeping into…
Continue Reading HAL 9000’s Guide to AI-Powered Law Firm Marketing

I’m not sure if this is one of the reasons I’m passionate about marketing or not, but I used to really enjoy watching infomercials when I was a kid. I dreamed of refinishing some furniture with QRB, and was entranced by the latest vacuum seal technology. My friends and I even shot our own video advertising Squirt Pudding to our Jr High classmates!
I can still hear Ron Popeil urging the studio audience to scream “SET it and FORGET…
Continue Reading Your Website Bio: Don’t Just Set It & Forget It

The most followed page on Facebook (other than Facebook’s official page, which is very Meta) is that of Portuguese soccer player Cristiano Ronaldo. He has more than 162 million followers, and every post he shares garners hundreds of thousands of comments and likes within a few hours.
The most-liked social media post of all time is an Instagram post made by soccer player Lionel Messi, a native of Argentina, celebrating his team’s victory in the 2022 …
Continue Reading How to Measure Your Digital Marketing & Set Some Goals

Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the second year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to.
“Whether you routinely celebrate the work anniversaries of connections on LinkedIn, or have recently purchased a Stanley Quencher, social media is influencing your actions and ideas. And it’s doing the same thing to your clients,” said Emily Stever Kelchen of Kelchen Consulting in Tennessee.
Continue Reading Legal Marketing Trends in 2024

About the time this Wisconsin Lawyer arrives in your mailbox, the swimsuit issue of Sports Illustrated will be hitting newsstands. As it does every year, Vogue’s “September issue” will highlight the fashion trends for the coming year. In December, Time will name its “Person of the Year.” These signature issues are planned many months – often as many as 6-12 months – in advance of publication. That planning is key to their success.These hotly anticipated publications are carefully crafted…
Continue Reading What Your Firm Should Have in Common with Sports Illustrated

Social media is one of the most powerful and cost-effective tools that modern lawyers can use to market themselves. However, determining which platforms to use, properly setting up accounts, and deciding what to post and how often can be a daunting task. This is especially true when considering the many ethical rules that attorneys must follow when using social media, as violating the Rules of Professional Conduct can result in disciplinary actions that are costly to defend, cause reputational…
Continue Reading Ethical Social Media Use for the Modern Attorney

Getting the most out of the professional and business associations you belong to is something I’m always talking about with my clients.
Most of these organizations have websites, newsletters, magazines, and social media accounts they need to fill with useful content. Some of them make a point of highlighting their members whenever possible. Putting yourself and your work forward when there is an opportunity to get before a bigger audience is a great way to raise your profile.
The…
Continue Reading What Do You Know About WisLawNOW?

I recently co-authored an article on nine ways you can be a better ally with two other nonresident members of the State Bar of Wisconsin — Roya Bahrami and Ioua Alen Marcyn B. Lagazo. As we note in the article, “Being an ally isn’t about being “woke.” It’s about being a decent human being.”

There is a growing sense among bar associations throughout the United States that lawyers should be required to take continuing legal education courses that focus…
Continue Reading Become a Diversity Ally: 9 Ways to Make a Difference

To be a lawyer is to be a writer. In this profession, there’s no way to escape putting pen to paper, or more realistically, fingers to keyboard. Many attorneys do so much writing on behalf of clients, the thought of setting time aside to write for one’s self is overwhelming. However, getting published is a powerful marketing tool.Read more on the State Bar of Wisconsin’s website, or in the December 2021 issue of Wisconsin Lawyer magazine.
Continue Reading The Write Way to Build Your Practice

I’ve got a new blog post up on the State Bar of Wisconsin Nonresident Lawyers Division – NRLD blog. It’s something I wrote for fun, not about legal marketing, but I wanted to share it with you anyway. I often talk to my clients about finding ways to amplify their voice by leveraging their network. This sort of post is what I’m talking about.
It was worth my time to write this post not just because it was…
Continue Reading Amplify Your Voice Using Your Existing Network

On July 20, I am joining forces with Amanda Sexton from FocusWorks Marketing for a workshop on social media for lawyers. The event is being hosted by the New Jersey State Bar Association’s Institute for Continuing Legal Education. Attendees will walk away from this seminar with a social media action plan they can implement right away. We will also address the following topics:

  • Choosing platforms that make sense for your business;
  • Figuring out what to post;
  • Hashtags, hyperlinks,

…
Continue Reading Social Media for Lawyers: How to Use it Effectively and Ethically

In a couple of weeks I will be packing up my office and making the move from New Jersey to Tennessee. This does not mean that Kelchen Consulting will be closing up shop. Blog posts, social media content, white papers, and websites can all be created remotely, as I have proven over the past few years. If you need help raising your online profile, and getting your voice heard, I am ready to help you. Please contact me to schedule …
Continue Reading Goodbye Garden State, Hello Volunteers! Kelchen Consulting Is Moving To Tennessee

Philadelphia is an amazing city to visit. There are lots of important historic sites to tour, museums to explore, and plenty of great restaurants to try. But if you want to get off the beaten path and explore a quirky legal attraction, head to the Mütter Museum.Getting to the 40 lb. ColonHidden deep in the depths of this medical collection owned by the College of Physicians of Philadelphia are kidney stones pulled from the body of Chief Justice…
Continue Reading You Too Can See Chief Justice John Marshall's Kidney Stones