About the time this Wisconsin Lawyer arrives in your mailbox, the swimsuit issue of Sports Illustrated will be hitting newsstands. As it does every year, Vogue’s “September issue” will highlight the fashion trends for the coming year. In December, Time will name its “Person of the Year.” These signature issues are planned many months – often as many as 6-12 months – in advance of publication. That planning is key to their success.These hotly anticipated publications are carefully crafted…
Continue Reading What Your Firm Should Have in Common with Sports Illustrated

Social media is one of the most powerful and cost-effective tools that modern lawyers can use to market themselves. However, determining which platforms to use, properly setting up accounts, and deciding what to post and how often can be a daunting task. This is especially true when considering the many ethical rules that attorneys must follow when using social media, as violating the Rules of Professional Conduct can result in disciplinary actions that are costly to defend, cause reputational…
Continue Reading Ethical Social Media Use for the Modern Attorney

To be a lawyer is to be a writer. In this profession, there’s no way to escape putting pen to paper, or more realistically, fingers to keyboard. Many attorneys do so much writing on behalf of clients, the thought of setting time aside to write for one’s self is overwhelming. However, getting published is a powerful marketing tool.Read more on the State Bar of Wisconsin’s website, or in the December 2021 issue of Wisconsin Lawyer magazine.
Continue Reading The Write Way to Build Your Practice

On July 20, I am joining forces with Amanda Sexton from FocusWorks Marketing for a workshop on social media for lawyers. The event is being hosted by the New Jersey State Bar Association’s Institute for Continuing Legal Education. Attendees will walk away from this seminar with a social media action plan they can implement right away. We will also address the following topics:

• Choosing platforms that make sense for your business;
• Figuring out what to post;
• Hashtags, hyperlinks,

…
Continue Reading Social Media for Lawyers: How to Use it Effectively and Ethically

In a couple of weeks I will be packing up my office and making the move from New Jersey to Tennessee. This does not mean that Kelchen Consulting will be closing up shop. Blog posts, social media content, white papers, and websites can all be created remotely, as I have proven over the past few years. If you need help raising your online profile, and getting your voice heard, I am ready to help you. Please contact me to schedule …
Continue Reading Goodbye Garden State, Hello Volunteers! Kelchen Consulting Is Moving To Tennessee

Philadelphia is an amazing city to visit. There are lots of important historic sites to tour, museums to explore, and plenty of great restaurants to try. But if you want to get off the beaten path and explore a quirky legal attraction, head to the Mütter Museum.Getting to the 40 lb. ColonHidden deep in the depths of this medical collection owned by the College of Physicians of Philadelphia are kidney stones pulled from the body of Chief Justice…
Continue Reading You Too Can See Chief Justice John Marshall's Kidney Stones

Young lawyers have a strong desire to give back. We are quick to donate to charitable causes, and many of us take on pro bono cases. But over the years there has been a steady decline in the number of attorneys, and in particular young attorneys, serving on local boards and as government officials. The nature of modern practice is often blamed for driving this trend, but it is also true that finding and securing these positions is not…
Continue Reading Is There A Place for Lawyers In Public Life?