Getting the most out of the professional and business associations you belong to is something I’m always talking about with my clients.
Most of these organizations have websites, newsletters, magazines, and social media accounts they need to fill with useful content. Some of them make a point of highlighting their members whenever possible. Putting yourself and your work forward when there is an opportunity to get before a bigger audience is a great way to raise your profile.
The State Bar of Wisconsin has a tool that makes this easy. WisLawNOW is a bar-sponsored blogging platform that pulls content from the websites of Wisconsin attorneys and puts it all in one place. The bar then sends out an email digest of some of the top articles. This makes it easy to get your writing in front of more people, and is a great way to see what is going on in other practice areas or regions.
This is just one example of how you can leverage your membership in a professional or business organization to get more out of your marketing efforts. I brainstorm with my clients on ways to help them increase the marketing value of their memberships in organizations like their local or state chamber of commerce, social and service organizations, and groups they belong to as a hobby.