
In today’s digital era, the world of intellectual property is evolving rapidly. With technology making the technical aspects of filing trademark applications more accessible than ever, it might seem like the process is becoming straightforward. And to a certain extent, it is. With user-friendly USPTO interfaces, AI-driven tools, and abundant resources, the barriers to entry are indeed lowering.
However, while the “how” of trademarking is becoming more accessible, the “why” and “what next” are where the true value of
Continue Reading The Human Touch in Trademarking: Why Soft Skills Matter in a Digital Age