Law Firm Marketing & Management

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I’m not sure if this is one of the reasons I’m passionate about marketing or not, but I used to really enjoy watching infomercials when I was a kid. I dreamed of refinishing some furniture with QRB, and was entranced by the latest vacuum seal technology. My friends and I even shot our own video advertising Squirt Pudding to our Jr High classmates!
I can still hear Ron Popeil urging the studio audience to scream “SET it and FORGET…
Continue Reading Your Website Bio: Don’t Just Set It & Forget It

To understand the impact of generative artificial intelligence technology (Generative AI), it is helpful to understand first how this technology differs from artificial intelligence that has been in routine use by many industries.

Artificial intelligence encompasses any theory, computer system, or software that is developed to perform tasks that traditionally required human intelligence. Generative artificial intelligence technology is a subset of this technology.[1]

Starting with the basics, Generative AI is an algorithm that can be used to create…
Continue Reading Generative Artificial Intelligence 101: What Is Generative AI, and What Are Its Benefits?

What is Generative AI, what can it do, and what should you be worried about?
Generative artificial intelligence technology (“Generative AI”) has seen a surge in advancement and attention in the past few years. With the release of ChatGPT and other generative artificial intelligence models (also referred to as “generative AI programs” or simply AI “generators”), Generative AI has integrated itself across many different industries, schools, and even households. As public use of this technology increases, there is a…
Continue Reading Generative Artificial Intelligence 101: An Introduction

In rural Wisconsin, attorneys face distinctive obstacles including inadequate access to resources and overburdened calendars (often due to travel).

For attorneys with offices in secluded or rural locations, covering extensive territories to serve their clients and managing multiple duties is essential to maintain their legal practice. Skillfully managing business costs is crucial. Client appointments and court dates necessitate appearances. Leveraging the skills of competent legal assistants can significantly mitigate these hurdles.

Paralegals as trained professionals can perform tasks that…
Continue Reading Rural Lawyers: Reap the Benefits of Teaming Up with Paralegals Remotely

The most followed page on Facebook (other than Facebook’s official page, which is very Meta) is that of Portuguese soccer player Cristiano Ronaldo. He has more than 162 million followers, and every post he shares garners hundreds of thousands of comments and likes within a few hours.
The most-liked social media post of all time is an Instagram post made by soccer player Lionel Messi, a native of Argentina, celebrating his team’s victory in the 2022 …
Continue Reading How to Measure Your Digital Marketing & Set Some Goals

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Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the second year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to.
“Whether you routinely celebrate the work anniversaries of connections on LinkedIn, or have recently purchased a Stanley Quencher, social media is influencing your actions and ideas. And it’s doing the same thing to your clients,” said Emily Stever Kelchen of Kelchen Consulting in Tennessee.
Continue Reading Legal Marketing Trends in 2024

Oct. 24, 2023 – Attorneys from across Wisconsin gathered at the Kalahari Resort in Wisconsin Dells on Oct. 19-20 for the State Bar of Wisconsin’s annual Solo and Small Firm Conference (WSSFC).

Presenters discussed the effect artificial intelligence (AI) tools and other technological advances are likely to have on solo and small-firm attorneys. Attendees attended several networking receptions and sampled goods and services from dozens of vendors.​
Treat AI ‘Like an Intern’
Ben Schorr, a senior content program manager…
Continue Reading AI, Ethics, Lawyer Wellness Top of Solo and Small Firm Conference

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About the time this Wisconsin Lawyer arrives in your mailbox, the swimsuit issue of Sports Illustrated will be hitting newsstands. As it does every year, Vogue’s “September issue” will highlight the fashion trends for the coming year. In December, Time will name its “Person of the Year.” These signature issues are planned many months – often as many as 6-12 months – in advance of publication. That planning is key to their success.These hotly anticipated publications are carefully crafted…
Continue Reading What Your Firm Should Have in Common with Sports Illustrated

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Social media is one of the most powerful and cost-effective tools that modern lawyers can use to market themselves. However, determining which platforms to use, properly setting up accounts, and deciding what to post and how often can be a daunting task. This is especially true when considering the many ethical rules that attorneys must follow when using social media, as violating the Rules of Professional Conduct can result in disciplinary actions that are costly to defend, cause reputational…
Continue Reading Ethical Social Media Use for the Modern Attorney

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Getting the most out of the professional and business associations you belong to is something I’m always talking about with my clients.
Most of these organizations have websites, newsletters, magazines, and social media accounts they need to fill with useful content. Some of them make a point of highlighting their members whenever possible. Putting yourself and your work forward when there is an opportunity to get before a bigger audience is a great way to raise your profile.
The…
Continue Reading What Do You Know About WisLawNOW?

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I recently co-authored an article on nine ways you can be a better ally with two other nonresident members of the State Bar of Wisconsin — Roya Bahrami and Ioua Alen Marcyn B. Lagazo. As we note in the article, “Being an ally isn’t about being “woke.” It’s about being a decent human being.”

There is a growing sense among bar associations throughout the United States that lawyers should be required to take continuing legal education courses that focus…
Continue Reading Become a Diversity Ally: 9 Ways to Make a Difference

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Senior Vice President Tom Watson To Succeed KunzkeWisconsin Lawyers Mutual Insurance Company President and CEO Katja Kunzke is retiring after more than 17 years in the top spot. Kunzke took over the position in June of 2004. She will leave WILMIC as the longest-serving President and CEO in the company’s 35-year history.Kunzke piloted WILMIC through a wave of change in technology, shifts in the lawyer population in Wisconsin, and most recently, the COVID-19 pandemic. During her tenure, WILMIC has…
Continue Reading Longtime WILMIC CEO Katja Kunzke retiring

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WILMIC and the State Bar Senior Lawyers Division Announce the Release of the new Succession Planning Guidebook:Winding Down: Considerations for Exiting the Practice of Law


Click the image above to access the guidebook (PDF)

This publication is available at no cost

  • Transitioning Your Law Practice — When Do You Know It’s the Right Time?
  • What Is My Law Practice Worth? Valuation of a Law Firm and a Law Practice
  • Case Studies – Merging Practices, Selling a Practice, Closing a

…
Continue Reading Check Out WILMIC’s Succession Planning Guidebook

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To be a lawyer is to be a writer. In this profession, there’s no way to escape putting pen to paper, or more realistically, fingers to keyboard. Many attorneys do so much writing on behalf of clients, the thought of setting time aside to write for one’s self is overwhelming. However, getting published is a powerful marketing tool.Read more on the State Bar of Wisconsin’s website, or in the December 2021 issue of Wisconsin Lawyer magazine.
Continue Reading The Write Way to Build Your Practice

Last week, Attorney Krekeler gave a presentation along with Lori Kannenberg Dorn of Stafford Rosenbaum LLP, Jeff Krause of Affinity Consulting Group, and Gia Pionek of Pionek Valle Law Group about Lessons Learned from the Pandemic. Here’s his recap of it:
“For the second year in a row, the State Bar of Wisconsin Solo and Small Firm Conference featured a presentation on lessons we have learned from the pandemic.

A year ago, we had no idea we…
Continue Reading Lessons Learned from the Pandemic

CEO Katja Kunzke and a distinguished group of policyholders and partners discuss making connections in this video version of the 2020 Annual Report from Wisconsin Lawyers Mutual Insurance Company.

Take an inside look at WILMIC’s mission, purpose and policyholder commitment by clicking on the video below.

The post Check Out WILMIC’s Annual Report Video first appeared on Wisconsin Lawyers Mutual Insurance Company.
Continue Reading Check Out WILMIC’s Annual Report Video