
Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the third year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to. “Successful attorneys have always relied on referrals to build and maintain their book of business. That is nothing new,” according to Emily Kelchen of Kelchen Consulting, past chair of the State Bar’s Communications Committee.“But there is a renewed focus on this sort of business
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