It’s that last one that comes hardest to many. Some people are born with confetti in their hands. Others celebrate by moving to the next thing on their To Do list. But this is the season for celebration, so let’s take a
Continue Reading Year End Yays!
In August of this year, the US Post Office announced a new rule that included without much fanfare a MAJOR change in when letters are postmarked. Under this new rule, most letters will no longer be postmarked on the day the letter is received by a post office but instead postmarked a day later when the letter is processed at a regional mail processing facility.
It is important that mailers understand the distinction between the date when the Postal
Continue Reading Postmark changes at the Post Office and late mail
Limited liability companies, or LLCs, are comprised of owners identified as “Members” under the LLC’s organizational document, which in Wisconsin is called an Operating Agreement. A Member’s ownership interest is typically denominated in units and expressed as a percentage of overall units called “Membership Interests.” The number of units issued is typically tied to the Member’s capital contributions to the LLC. When a Member is considering a sale or transfer of the Member’s Membership Interests in the LLC, proper
Continue Reading Five Considerations When Selling Your Limited Liability Company Membership Interests
The rush to integrate AI is understandable. New tools promise faster drafting, richer research, and smoother operations. Adoption alone, however, is not enough. When powerful systems land in people’s hands without a shared understanding of how to use them well, the risks expand as quickly as the possibilities. A parallel track in AI literacy changes that. It develops users who are curious, appropriately skeptical, and legally careful. It also tends to produce better work.
By AI literacy, I mean
Continue Reading Adopt the Model, Train the Human: AI Literacy as the Parallel Track to Integration
At OG+S, we’re committed to staying ahead of the curve as technologies evolve — not for the sake of change itself, but because smarter tools help us serve clients better and create a more effective work environment for our team.
In today’s rapidly shifting legal landscape – efficiency, security, and flexibility are critical. That’s why we’ve been actively reviewing and improving our technology stack: ensuring that the tools we use support how we work today, while also positioning us
Continue Reading Embracing Innovation at OGS: Exploring Smarter Tools for Legal Work
Continue Reading SEO and Your Legal Content: Does Quality Need to Suffer to Rank?
Startups move quickly. Founders are focused on building, shipping, and staying alive. Legal work tends to come in later, often after something has already gone wrong. At that point, fixing the issue usually costs more than it would have to prevent it.
After years of working with startups, I have seen a handful of problems show up again and again. They are simple to avoid if you ask the right questions early. Here are the five conversations I wish
Continue Reading Start Smarter: The Legal Basics Every Startup Needs
Continue Reading Ethics in Legal Marketing: Your Obligations and Compliance in Online Content
If your startup began life as an LLC, you’re not alone. A lot of founders are told that starting as an LLC is “easier” or “cheaper.” That might be true on paper, but if you’re planning to raise venture capital (even eventually) it’s usually better to start as a C-Corporation.
Here’s one reason why: converting from an LLC to a C-Corp during a financing round can trigger a surprise tax bill if you’re not careful.
When a company converts
Continue Reading From LLC to C-Corp Without a Tax Hangover
Creating ranking content is critical, but that alone is not enough to convert a reader into a client. So, what should your content do?
Continue Reading Does Your Legal Content Do These 3 Things? Turning Leads into Paying Clients
SCOTUS usually makes headlines with its end of the year report (for 2024, Chief Justice Roberts focused on threats to judicial independence), and everyone’s still talking about President Trump saying “Thank you again. Thank you again. I won’t forget.” to Roberts following this year’s State of the Union address.
Meanwhile, your state court’s State of the Judiciary address or report is likely slipping by unnoticed. And ignoring it is a missed opportunity. These reports are more than just ceremonial
Continue Reading The State of the Judiciary is… a Marketing Opportunity ?
Before you start writing and publishing blogs on your firm’s website, you need to understand who your online readers are…
Continue Reading Who's Really Reading This? Determining Your Law Firm Blog's Online Audience
Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the third year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to. “Successful attorneys have always relied on referrals to build and maintain their book of business. That is nothing new,” according to Emily Kelchen of Kelchen Consulting, past chair of the State Bar’s Communications Committee.“But there is a renewed focus on this sort of business
Continue Reading The Top Legal Marketing Trend of 2025
I don’t have a trip back to New Jersey planned. But when I do go, I think I’m going to have to make a stop in New Brunswick. (And not for the whoring and the drinking.)A brick I bought to support the New Jersey State Bar Foundation and commemorate my term as Chair of the Young Lawyers Division (YLD) has now been installed on the patio of the Law Center! Participating in this fundraiser was a way for
Continue Reading Look for My Brick at the New Jersey Law Center
In recent years, many lawyers and law firms have started to move away from the traditional image of attorneys being serious and formal…
Continue Reading Are Law Firms Getting Too Personal on Social Media?
In today’s fast-paced digital world, content is produced at an astonishing rate…
Continue Reading Is Less Really More? The Case for Quality Content in the Age of AI