Trademark

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When people think about IP, they often envision tech companies, software developers, and research and development labs—not construction companies. In reality, most companies, including those in construction, manage far more IP than they may realize. From brand identity to proprietary building methods, these assets can be as valuable as cranes, trucks, or tools, and, like any asset, they need protection.

Below are key areas where construction companies should take a closer look at how they manage and protect their

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Continue Reading Why Construction Companies Must Protect Their Intellectual Property Now

With the 2026 FIFA World Cup set to be the largest tournament in history, businesses across the United States, Canada, and Mexico are preparing marketing campaigns designed to capitalize on the excitement surrounding the event. However, before incorporating World Cup-themed branding into advertisements, promotions, or social media content, businesses should understand that FIFA aggressively protects its intellectual property rights.

FIFA owns an extensive portfolio of trademarks, copyrights, and other intellectual property associated with the tournament, including official names, logos,…
Continue Reading Avoid the Red Card: What Businesses Need to Know About FIFA’s Intellectual Property Rules During the 2026 World Cup

Think of all the travel centers you know. Now, think of which one of those has the largest convenience store with 75,593 square feet. If you still cannot figure it out, think of the smiling beaver wearing a red hat with a yellow circular background. You guessed it, we are going to talk about Buc-ee’s!

Buc-ee’s is a cultural phenomenon that, despite having over 50 locations and spanning over 12 states, has a legal team that actively monitors …
Continue Reading Don’t Mess With the Beaver: What the Buc-ee’s Lawsuit Says About Trademark Enforcement 

It’s springtime. According to my inbox, graphic designers consider this the best of times to “refresh” your logo.

Cool.

Before relegating the old, though, consider the trademark implications.

United States trademark registrations can be “standard character” — which means the registration covers words in the mark regardless of how they are depicted visually — or, they can be “design” registrations. That means the registration covers only the particular design as depicted in the original drawing file.

And US trademark…
Continue Reading How the ‘Logo Refresh’ Can Wreck Your Trademark