Client Communications

Welcome to 2022: everyone is busier than ever, asked to read more emails, messages, memos, articles, books— and yes, blog posts (even this one!)— than ever before. Who has time to read all that?

According to the new book Smart Brevity, from the co-creators of Axios News, the answer is that almost nobody is actually reading every email in their inbox in full. According to research the authors cite in the book, the typical person spends just 26 seconds
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