It’s springtime. According to my inbox, graphic designers consider this the best of times to “refresh” your logo.
Cool.
Before relegating the old, though, consider the trademark implications.
United States trademark registrations can be “standard character” — which means the registration covers words in the mark regardless of how they are depicted visually — or, they can be “design” registrations. That means the registration covers only the particular design as depicted in the original drawing file.
And US trademark
Continue Reading How the ‘Logo Refresh’ Can Wreck Your Trademark
