When a business owner sells only part of their company, social media accounts are too often treated as an afterthought. Yet these accounts are an overlooked asset holding enormous value: brand recognition, customer goodwill, and a strong existing audience that both sides of the transaction may expect to use after closing.
In scenarios where one location, division, or product line of a business is being sold while the rest is being retained, a single social media account for the


While some have the ability to make important decisions on behalf of the business, others do not—but they may nevertheless have the power to bind the business to obligations the business had no intention of undertaking. As a result, business owners 
