Olivia G McCarthy, JD

Olivia G. McCarthy, JD offers legal content writing and editing services, including blog posts and practice pages, to enhance law firms' online presence through tailored content strategies. Olivia offers flat-rate pricing and personalized, well-researched, and ethics-compliant legal content.

Website: https://www.oliviagmccarthy.com/
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Long gone are the days when simply stuffing articles with keywords was enough to climb search rankings. With changes to search engine AI programming, the focus has shifted to providing high-quality content that serves the needs of web users.

As an attorney, keeping abreast of changes to key digital marketing tactics is crucial to making informed choices and having knowledgeable conversations with your marketing and SEO teams. Whether your firm outsources your legal marketing or handle your content in-house,…
Continue Reading SEO and Your Legal Content: Does Quality Need to Suffer to Rank?

Law firms and lawyers face a unique marketing challenge: promoting their services while upholding strict ethical standards. With the rapid expansion of online marketing, maintaining professionalism and integrity is key. Unfortunately, this can be difficult when you are engaging with other professionals that are not familiar with these rules. Making sure your online content complies with ethical rules is crucial. Understanding what terms that you should avoid, potential alternatives to common unethical phrasing, and partnering with a knowledgeable marketing…
Continue Reading Ethics in Legal Marketing: Your Obligations and Compliance in Online Content