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Educational resources created for college athletes have been extensive in the Name, Image, and Likeness (NIL) era. There have been materials developed to help athletes understand NIL laws, NIL contracts, intellectual property, taxes, and more. One area where college athletes have expressed a lack of sufficient educational material is in evaluating professional service providers. Because […]
The post 5 Questions College Athletes Should Ask Professional Service Providers appeared first on Frieser Legal | Sports Law | NIL.
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At slightly more than one year old, the name, image, and likeness (NIL) industry is booming. And it’s not just for high school and collegiate athletes. The billion-dollar industry has created countless jobs and business opportunities. In addition to the corporate sponsors that have looked to capitalize on ultra-high-engagement athlete marketing, hundreds of businesses have either formed or expanded their service offerings to tap in to the NIL industry. As of this writing, NIL Network’s industry directory includes 425
Continue Reading A Comprehensive Legal Guide for NIL Industry Start-ups

There has been a strong push for Congress to pass legislation to regulate the NIL space within college athletics. Recently, concern about donors and collectives abusing the current lack of name, image, and likeness rules has been voiced by some of the more important figures that represent the Power 5 conferences. The Power 5 conference […]
The post Legislative Update on a Federal NIL Bill appeared first on Frieser Legal.
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NIL has created avenues for talented athletes to transform themselves into marketable, celebrity figures. For some, these opportunities are accompanied by lucrative deals surpassing dollar amounts most Americans may never see. Although there has been much focus on name, image, and likeness (NIL) within college athletics, NIL also significantly impacts high school athletes. While NCAA […]
The post An Analysis of NIL Governance in High School Sports appeared first on Frieser Legal.
Continue Reading An Analysis of NIL Governance in High School Sports

In an Aug. 31 letter to U.S. Senators Joe Manchin and Tommy Tuberville, the Power 5 conference commissioners outlined their position on how Congress can most appropriately create fair and uniform legislation to govern name, image, and likeness (NIL) in college athletics. The letter was submitted in response to the Senators’ request for more information from the commissioners.

The “NIL era” has been riddled with patchwork state legislation, differing institutional policies, and a lack of straightforward guidance from the
Continue Reading Why the Power 5 Commissioners want a Federal Law to Govern NIL

Much has been made of the rule changes in college athletics, with the NCAA allowing college athletes to profit off of their name, image, and likeness since July 1st, 2021. The NIL market—already a billion-dollar industry—is only set to grow, as more businesses will seek to capitalize on the opportunities provided through athlete sponsorship. The “NIL era” has […]
The post Navigating the World of NIL as a Sponsor appeared first on Frieser Legal.
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As the second school year of the NIL era is about to begin, many collegiate student-athletes have taken advantage of the opportunities that have come with the ability to market their name, image, and likeness. In year two, college athletes should consider taking the next steps to advance their NIL activity. Here are four things to help take your […]
The post Taking NIL to the Next Level: What to Look for in Year Two appeared first on Frieser Legal.
Continue Reading Taking NIL to the Next Level: What to Look for in Year Two

Beginning on July 1, 2021, the NCAA amended its bylaws to allow student-athletes to receive compensation in exchange for their Name, Image and Likeness (NIL) for the first time. College athletes across the country have since signed thousands of endorsement deals worth millions of dollars. One projection expects the college athletics NIL market to grow to $1 billion […]
The post NIL for International Student-Athletes appeared first on Frieser Legal.
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With the spring semester nearing its conclusion, spring football is underway, and the NCAA men’s and women’s basketball tournaments have wrapped up. A common occurrence at this point in the semester is student-athletes entering the transfer portal. In the wake of changes in both NCAA and conference legislation requiring transferring student-athletes in some sports to spend a year in residence prior to returning to competition, the transfer portal has never been more popular, powerful, or impactful on intercollegiate athletics.
Continue Reading The Transfer Portal: Legal Considerations for Student-Athletes

As tax season is looming, many student-athletes that have earned income for NIL activities over the past year will likely interact with the IRS for the first time. Student-athletes should be mindful that their income from NIL deals over the past year are now subject to applicable federal and state income taxes. For NIL deals […]

The post Tax Implications of NIL for Student-Athletes appeared first on Frieser Legal.
Continue Reading Tax Implications of NIL for Student-Athletes

With college athletes able to profit off their name, image, and likeness (NIL), many have turned to creating and building their own brands. Building a brand can come with the use of a trade name and a personalized logo, specific to the student-athlete. Utilizing a brand name and logo can potentially expose a student-athlete to […]
The post College Athletes’ Brands and Possible Trademark Infringement appeared first on Frieser Legal.
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With the 2022 NCAA Convention having concluded, sweeping legislation was considered and passed. The membership voted to approve a new constitution for the Association. The decentralizing move gives more rulemaking authority to individual NCAA divisions, schools and conferences. What we know for certain is that college athletics will look substantially different in a few years from now […]
The post Square Peg in a Round Hole: The Challenge of College Athlete Unionization appeared first on Frieser Legal.
Continue Reading Square Peg in a Round Hole: The Challenge of College Athlete Unionization

Alabama Representative Kyle South—the lawmaker behind the state’s NIL bill—has moved to repeal the law granting student-athletes the opportunity to utilize their name, image and likeness for commercial gain. South, a University of Alabama graduate, has stated that his state’s NIL law is “more restrictive than what the NCAA adopted.” Unquestionably, South does not want […]
The post Alabama State Rep. Moves to Repeal NIL Law appeared first on Frieser Legal.
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Since NCAA student-athletes have been able to sign name, image, and likeness (NIL) contracts, college athletes have entered into endorsement deals to promote various brands, products, and services. NIL deals have included contracts with car dealerships, restaurants, and clothing brands, to name a few. Since July 1st, 2021, student-athletes have submitted their NIL deals to on-campus compliance […]
The post NCAA Rules, State Laws, Institutional Policies and… FTC Guides? One More Consideration for Student-Athletes in the NIL Era appeared first on
Continue Reading NCAA Rules, State Laws, Institutional Policies and… FTC Guides? One More Consideration for Student-Athletes in the NIL Era

Since July 1st, 2021, NCAA student-athletes have been able to utilize their name, image, and likeness (NIL) and capitalize on their athletic ability by hosting camps and providing lessons. While the majority of college athlete NIL activity has included sponsored social media posting, camps and lessons are an excellent way for student-athletes to monetize their […]
The post Legal Considerations of Hosting a Camp as a College Athlete appeared first on Frieser Legal.
Continue Reading Legal Considerations of Hosting a Camp as a College Athlete

Since the beginning of the “NIL era,” NCAA student-athletes have had the opportunity to utilize their Name, Image, and Likeness (NIL) for commercial purposes while maintaining their NCAA eligibility. Much like professional athletes, college athletes have engaged in sponsored social media or “influencer” advertising, signing autographs, memorabilia sales, paid public appearances, and product endorsements. One important difference between the endorsement deals that NCAA student-athletes can sign and the ones […]
The post Why NCAA Athletes are not Allowed to Wear Sponsored Apparel in-Game but Professional Athletes (sometimes) Can appeared first on Frieser Legal
Continue Reading Why NCAA Athletes are not Allowed to Wear Sponsored Apparel in-Game but Professional Athletes (sometimes) Can