
While most of the media coverage of sponsorships in college athletics over the last two years has focused on name, image, and likeness (NIL) and athlete endorsement deals (and rightfully so), another tremendous development is taking place. Learfield—the largest multimedia rights (MMR) holder in college athletics—is facing over $1 billion worth of debt payments coming due in the
next year. Although the company remains optimistic publicly, there are major concerns about its ability to satisfy its debt payments. Learfield’s
Continue Reading Why Sponsors of College Athletics should be Concerned with Learfield’s Financial Troubles