Since the beginning of the “NIL era,” NCAA student-athletes have had the opportunity to utilize their Name, Image, and Likeness (NIL) for commercial purposes while maintaining their NCAA eligibility. Much like professional athletes, college athletes have engaged in sponsored social media or “influencer” advertising, signing autographs, memorabilia sales, paid public appearances, and product endorsements. One important difference between the endorsement deals that NCAA student-athletes can sign and the ones […]
The post Why NCAA Athletes are not Allowed to Wear Sponsored Apparel in-Game but Professional Athletes (sometimes) Can appeared first on Frieser Legal.